Job Description

About

is a consumer tech company with heart. Were on a mission to solve a human challenge we all face: finding great care for the ones we love. Were moms and dads and pet parents. We have parents and grandparents so we understand that everyone at some point in their lives could use a helping hand. Our culture and our products reflect that.

Here entrepreneurs self-starters team players and big thinkers unite behind a common cause. Here were applying data analytics AI and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy if you thrive on collaboration and building new things and if youre all about using your talent for good is the place for you.

Position Overview:

Were looking for a Manager of SEO & GEO who is equally comfortable building a SEO strategy in a Google Doc and shipping a structured data fix in collaboration with an engineer. You will own organic search presence end-to-end from identifying opportunities to seeing them through to production and be a key voice in how AI-driven search and answer engines shape our future growth.

This is not a strategy-only role. We expect you to be hands-on keyboard deeply analytical and execution-focused.

What Youll Do:

• Organic Growth: Build and execute the SEO roadmap across technical content and off-page. Own the numbers: traffic rankings conversions. No handoffs no excuses.
• AI-Optimized Search (AIO): Define and drive strategy for visibility in AI-generated results Google AI Overviews ChatGPT Perplexity and whatever comes next. Optimize entity coverage content structure and schema to ensure were the answer not just a result.
• Technical SEO: Run audits triage issues and ship fixes. Partner with engineering from requirements through QA you write the tickets you join the sprints you own the outcome. SEO is built into the product lifecycle not bolted on afterward.
• Content & On-Page: Own the full cycle from keyword brief to published page. Build scalable frameworks for programmatic SEO across care categories. Every page should earn its index.
• Cross-Functional Influence: Be the SEO authority for Product Engineering Marketing and Data. Align with Paid on SERP strategy. Build dashboards that make organic performance impossible to ignore.

Who You Are:

Experience

• 4 years of SEO experience
• Proven track record of driving significant organic traffic and revenue growth at scale
• Direct experience working within or alongside engineering/product teams in an agile environment
• Demonstrated experience with AI search optimization (AIO LLM-based search featured snippets entity optimization)

Technical Skills

• Expert-level proficiency with SEO tools: Google Search Console Ahrefs Semrush Screaming Frog Botify or similar
• Comfortable reading and writing HTML CSS basics and structured data (JSON-LD/)
• Experience with log file analysis JavaScript SEO challenges and large-scale site architecture
• Proficiency with analytics platforms (GA4 Looker Tableau or similar)

Soft Skills & Mindset

• A bias for action you move fast test learn and iterate
• Strong communicator who can translate complex SEO concepts for non-technical stakeholders and write airtight engineering tickets
• Project management chops you can manage multiple initiatives simultaneously without dropping the ball
• Entrepreneurial ownership mentality: you treat the organic channel like its yours to build
• 12 years in a lead or manager-level role are a nice to have you will be cross collaborating heavily with product and engineering teams

Work Environment: Hybrid - In office MW&T
Office Location: 2801 North Central Expressway 11th Floor Dallas TX 75204

Company Overview:

Available in 21 countries is one of the largest providers of online services for finding family care and care jobs spanning in-home and in-center care solutions. Since 2007 families have relied on for an array of care for children seniors pets and the home. Designed to meet the evolving needs of todays families and caregivers the Company also offers customized corporate benefits packages to support working families household tax and payroll services and innovations for caregivers to find and book jobs.

Salary Range: $85000 - 95000

The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of total compensation package for employees. Other rewards may include annual bonuses and short- and long-term addition provides a variety of benefits to employees including health insurance coverage life and disability insurance a generous 401K employer matching program paid holidays and paid time off (PTO).

#LI-Hybrid

Required Experience:

Manager

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